British horseracing commercial group The Jockey Club has launched its Race On mobile app to provide mobile ticketing at its 15 racecourses.
The new app is being deployed during this week’s Cheltenham Festival for fans to buy general admission tickets.
The app has been developed to enhance the customer experience at its 348 racedays, which welcome close to two million spectators every year.
Paul Fisher, chief executive of Jockey Club Racecourses, told SBC News: “So much of what we do is about listening to how we can make a person’s race day experience even better, and we’re constantly innovating to do so.
“I’m very proud The Jockey Club has achieved another first in sport by introducing mobile ticketing through our app, along with its many other launch features, from at-a-glance runners and riders information to competitions to play with your friends or family and against other racegoers.
“And because we’re always in listening mode, the features on the app today are just the start. We are already working with our partners Monterosa on future developments as part of a long-term relationship, so the plan is for Race On to keep getting better.”
In addition to its ticketing function, the app also features an easy share option to send to other members of the group in attendance.
Other features include a live race card, instant results competitions against fellow punters, which includes a five-horse selector to help boost engagement in the sport.
Also featured is a map of facilities and ‘Golden Moments,’ which provides an opportunity to win a host of prizes, such as visits to the parade ring and the opportunity to present trophies on selected racedays.
Meanwhile, The Jockey Club recently completed what it claims is Europe’s largest multi-site installation of free public Wi-Fi across its 15 racecourses, and it is hoped the roll-out will significantly enhance the fan experience on race days.
Free Wi-Fi is now available across all public areas at each of The Jockey Club’s 15 racecourse venues, including grandstands, bars, restaurants, hospitality areas, owners and trainers’ areas, parade rings and concourses. The roll-out was completed in 2017, with Cheltenham having been the first course to go live back in 2014.