Leeds United’s InCrowd-powered mobile app, which allows fans to buy tickets, has provided a customer engagement boost both in-stadium and away, according to the Championship football club.

The LUTV app, which also enables fans to purchase merchandise, was designed to provide fans with a two-way channel between themselves and the club. It enables fans to engage in features such as highlights, interviews and live audio commentary, with the full match available to watch for international fans.

In addition, supporters are able to opt in to receive InCrowd push notifications on breaking news. The app also shows live league tables and player and club Twitter feeds.

“From a media perspective, providing content to our fans was one of our biggest challenges. However, this has been a smooth process as a result of the perfect cooperation between Leeds United FC and InCrowd,” said Emanuele Montoneri, head of media at Leeds United.

The club noted that it is now able to segment, target and send personalised messages to fans using the InCrowd push notification system. It will also be able to collect, grow and utilise rich behavioural and location-based fan data.

Through the app, Leeds can market new sponsorship inventory to existing and future commercial partners, as well as show official club content on a digital platform to fans around the world.

InCrowd’s partners also include Premier League club Burnley, the International Cricket Council (ICC) and Premiership Rugby.

“We are extremely proud to be in partnership with one of the most prestigious football clubs in the UK. This new venture with LUFC means InCrowd now work with over 20 rights holders across four sports,” said Aidan Cooney, chief executive of InCrowd.

Image: Leeds United PR