See Tickets’ Fan-to-Fan resale platform has registered more than 15,000 face value sales in its first year.
The Fan-to-Fan platform only allows tickets to be resold at the price the customer paid.
Only tickets originally bought through See Tickets can be sold via Fan-to-Fan meaning the original buyer can be verified. It is free for sellers to list tickets with buyers paying only a 5 per cent fee.
See Tickets’ chief executive Rob Wilmshurst said: “Fan-to-Fan is a safe space where customers won’t see any vastly inflated prices or have the worry of purchasing from unscrupulous sources – basically it’s the antithesis of secondary sites.
“I estimate we’ve stopped tens of thousands of tickets from falling into the wrong hands over the years. The way I see it, we haven’t put a load of special measures in place to stamp out touts – doing everything we can to ensure real fans get tickets is part of our day-to-day job and has been for a very long time.”
See Tickets continues cancelling suspicious purchases, blocking transactions from cards associated with known touts and enabling anti-bot technology on its website.
Adam Webb, campaign manager for the FanFair Alliance said: “The success of Fan-to-Fan should be rightly celebrated. See have done a great job in creating a secure marketplace which allows fans to safely buy from other genuine fans knowing they won’t be ripped off – this is where we want to see the resale market go.”
See Tickets is one of Europe’s largest ticketing companies, selling over 11 million tickets last year. The business has more than 4,000 clients including, Glastonbury Festival, SJM Concerts, The Royal Horticultural Society, Universal Music Group, Kew Gardens, Ministry of Sound, Alexandra Palace and The BBC.