Atom Tickets, the North American social movie ticketing app, has appointed Allison Checchi as its chief operating officer.

Chechhi, who brings more than 15 years of experience in the entertainment and digital media industry, has been promoted from within the company.

“I’ve known Allison for many years, and I have the highest regard for her impressive work within the digital media space. We’re fortunate to have her talent and experience leading the charge at Atom,” said Matthew Bakal, executive chairman and co-founder of Atom Tickets.

“Her dedication to operational excellence is exactly what Atom needs as we turn our focus to scaling our business.”

In her new role, Checchi is responsible for the day-to-day management of all functional areas of the company including marketing, product, and engineering. She is also responsible for managing the end-to-end programmes of the operating plan.

“Atom Tickets has so many great assets – from our technology-driven team, to the deep relationships the company has with Hollywood and Silicon Valley, as well as dedicated investors and partners across the entertainment and finance industries. We have several exciting efforts to execute this year, and I know we will succeed given our creativity, extremely talented team and passion for creating great consumer experiences. I’m honoured to join the team to turn our ideas into real value for our customers, partners, and shareholders,” said Checchi.

Checchi spent close to 12 years with Bain & Company, where she was a principal in Bain’s Technology, Media and Telecom practice with a primary emphasis on growth strategy.

Recently, she served as chief marketing officer of YP, a leader in local digital marketing solutions for small businesses, where she led all marketing and digital advertiser product management functions for the Cerberus-backed company.

Atom Tickets allows users in North America to pre-order movie tickets and concessions, while the platform also provides moviegoers the option to watch trailers, read reviews and coordinate movie outings with friends while allowing each person to pay separately.

Through Atom’s social invite feature, users can purchase their ticket and also invite friends to go to the movie without paying for them. This process allows groups to easily reserve seats together – a crucial benefit for highly anticipated box office releases.

Image: Atom Tickets PR