Driving ticket sales for your venue – whether sports, culture or live entertainment – requires ongoing, coordinated effort.

Beyond your venue’s content and programming, which are clearly the prime drivers of audience, there are tactical activities like discounts and promotions, which can yield short term sales. Yet, to achieve strategic, long-term growth, all this must be supplemented by consistent great service, ongoing audience engagement, and personalised offers. Technology is a key enabler to such strategic growth.

This ebook from sponsors Secutix – 10 Smart ways to improve ticket sales and audience engagement – includes 10 smart methods and best practices, assembled from ticketing projects at large sports clubs, museums, and theaters.

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