TicketForce has broken its ticket sales record, banking more than $100m in passes in 2017.

The company saw a 28 per cent increase on 2016, which it attributed to the implementation of a more powerful software, marketing tools and new partners.

In addition, TicketForce claims to maintain a 99 per cent retention rate from year-to-year.

TicketForce chief executive, Lynne King Smith, said: “Ticket sales in 2017 were strong across many markets, including the surging popularity of Broadway shows (Hamilton is now traveling); many major performers hitting the road, and solid attendance at family favourite events like rodeos, racing and fairs.

“We expect these trends to continue through 2018 and beyond as the millennial generation continues to value experiences over other expenses for their discretionary income.

“Our role is in continuing to provide solid ticketing platforms that support large-scale sales across all devices, streamlining the checkout and supporting every sale with customer service. That’s the model for the future and we’re driving it every day here at TicketForce.”

Ticketforce uses interactive seat maps, dynamic mobile tickets, an invite-a-friend feature, social sharing, a full house feature, season tickets, dashboard reports, and more.

The firm said it collaborates with its partners to provide a customisable, full-service ticketing and box office management platform, that includes a call centre, gate sales, access control, payment processing, management tools, and data control.

Last month, TicketForce partnered with Sheridan WYO, Wyoming’s top rodeo, as its new primary ticketing partner.

Image: Ticketforce