Industry News

Biometric ID firm Clear adds 3 MLB stadia

Biometric identity platform Clear has announced a major US sports expansion with a launch at three Major League Baseball (MLB) stadiums.

The new stadiums added to the network for the 2018 MLB season include SunTrust Park, home to the Atlanta Braves, Oakland-Alameda County Coliseum, home to the Oakland Athletics, and Safeco Field, home to the Seattle Mariners.

Clear enables members to verify their identities with just the tap of a finger or blink of an eye, by transforming everything in their wallet into a single biometric ID.

Clear’s one-time enrolment connects members to any touch point in the network of 35 sports stadiums and airports. Fans can enjoy expedited entry into games by enrolling for free at any of Clear’s sports locations.

The firm is also developing new biometric-powered stadium experiences, including ticketing and concessions, enabling fans at participating venues to enjoy a frictionless, personalised game day experience from security to their seat.

“We are excited to partner with these innovative teams to add a layer of security and improve the fan experience at the ballpark,” said Caryn Seidman Becker, chief executive of Clear. “We’re also thrilled with Washington’s support of our biometric age validation platform and look forward to partnering with teams across the state to remove friction from another part of the game-day experience.”

Clear is working with the State of Washington, to pave the way for biometric age validation at WA-based venues this year. It would enable experiences such as frictionless alcohol sales and more.

Clear’s success in delivering secure, frictionless customer experiences in major airports around the country and is SAFETY Act certified as a Qualified Anti-Terrorism Technology by the U.S. Department of Homeland Security.

“The Atlanta Braves continually strive for excellence in fan experience and security, so this partnership with Clear is perfect for SunTrust Park and the Braves,” said Mike Plant, Atlanta Braves president, development.

Eleven professional sports teams within MLB, the NBA and MLS now use Clear to make live events safer while providing a frictionless and customised fan experience.

“Adding dedicated CLEAR Lanes at Safeco Field provides our guests with a quick, convenient way to get into the ballpark without compromising security,” said Trevor Gooby, Seattle Mariners vice president of ballpark operations.

In addition to the stadiums announced today, Clear is also available at Comerica Park in Detroit, Coors Field in Denver, AmericanAirlines Arena and Marlins Park in Miami, AT&T Park in San Francisco and Citi Field and Yankee Stadium in New York.

“We are excited to introduce Clear’s innovative platform to the Coliseum,” said Oakland A’s chief operating officer, Chris Giles. “The quicker and easier access to the ballpark will enhance the fan experience, while maintaining our standards for safety and security.”

Image: Clear