TicketCity has signed a new partnership with travel website Booking.com to offer customers direct access to sports and entertainment tickets.

TicketCity customers will have access to a selection of options for accommodations, just in time for the NCAA March Madness and Final Four college basketball competitions.

The new feature on TicketCity will give event-goers the option to easily view, purchase and reserve multiple arrangements all in one place. The new feature will analyse data from tickets being purchased to offer on-the-spot information of nearby available hotels, apartments, homes and other property types during the event of interest.

“We’re excited to partner with Booking.com, one of the largest and most reliable companies in the travel industry,” said Zach Anderson, president at TicketCity.

“We offer our customers an easy way to purchase tickets for their favourite events. This partnership extends that to let our customers seamlessly access the best selection and most affordable places to stay at their event.”

Last month it was announced that Expedia.com is to launch its Event Tickets feature to link travellers with concerts, theatre and sporting events. The new service provides users with tickets to more than 95,000 concerts, theatres, festivals, tournaments, sporting events and comedy shows.

Meanwhile, late last year, Ryanair launched its Tickets service and dubbed it a “natural fit with travel”. The low-cost airline partnered with ticketing agency Coras to launch its events ticketing arm, in which Ryanair customers can now buy tickets for theatre, music and sporting events across Europe on the website.

Airbnb is another travel and tourism firm that has been linked with a move into the live entertainment and experience ticketing sector.

Image: TicketCity