Twickets has become the official ticket resale partner of Goodwood, the famous horseracing and motorsport venue.
The deal is reportedly in response to recent issues in the market around unofficial resale platforms and touts inflating ticket prices and providing poor customer service.
Goodwood Estate is mainly known for hosting motorsport events and horse racing. It also has two golf courses, an organic farm, four restaurants, a sculpture park, a private members club, an aerodrome, a health club, a four-star hotel and a 10-bedroom luxury retreat
Mark Alexander, business development manager at Twickets, said: “Secondary ticketing has received a lot of attention recently, both in the press and in government. It’s an issue, which is most commonly associated with music but is also a huge problem in sport.
“We are delighted, therefore, to have partnered with Goodwood, one of the biggest and most prestigious brands in motorsport and racing, to offer their customers an ethical, face value alternative to those sites that are routinely exploited by touts.”
The partnership with Twickets will give Goodwood’s customers a platform to resell and buy tickets at face value once its motorsport and horseracing events have sold out.
Events covered in this deal include the Festival of Speed, Goodwood Revival, Qatar Goodwood Festival and the Goodwood Racecourse Three Friday Nights.
Twickets currently partners with music artists Adele, Ed Sheeran, Sam Smith, Foo Fighters and Kylie Minogue, music festivals such as End Of The Road and Green Man, as well as Crystal Palace and Queens Park Rangers football clubs.
Image: David Merrett