MoviePass has announced an agreement with Landmark Theatres, the US’s largest theatre circuit dedicated to exhibiting and marketing independent film.
Landmark Theatres are set to integrate MoviePass into its ticketing systems, with its two million strong user base able to take advantage of added benefits.
MoviePass members that use the service at Landmark theatres will be offered e-ticketing, advanced screening reservations and in-app seat selection.
“We are excited to offer MoviePass customers access to our Landmark theatres,” said co-owner Mark Cuban. “There is no better place to watch a movie than Landmark and now MoviePass customers will be able to enjoy all of our theatres.”
MoviePass is the most popular monthly movie ticket subscription in the US, currently costing fans $6.95 a month to watch a 2D film every day of the month if they choose to.
MoviePass reported it is selling as many as one in 10 tickets for many movies across US cinemas.
MoviePass recently signed multiple contracts with several Hollywood studios and independent distributors to expand the firm’s revenue sources beyond its base of more than two million subscribers.
The partnerships will explore revenue-generating opportunities through marketing channels and exclusive fan-based events so that studios and distributors can more accurately target spending for advertising, reach the right audiences more effectively and identify the most effective markets.
“Our relationship with Landmark represents another milestone achievement in our journey to enhancing the current movie theatre ecosystem,” said Bernadette McCabe, senior VP of exhibitor relations and business strategy at MoviePass.
“It’s another step towards educating exhibitors on how we can work together in a mutually beneficial way to create a valuable and cost-effective experience for moviegoers.”