Industry News

SeatGeek confirms Cowboys deal

SeatGeek has closed a primary ticketing agreement with NFL giants the Dallas Cowboys, the most valuable sports franchise in the world

Under the deal – SeatGeek’s second primary NFL partnership in the past four months – the operator will serve the American football team, AT&T Stadium and Ford Center.

SeatGeek will allow fans and teams to access and manage tickets through the mobile app. Fans can purchase tickets and easily transfer them to others and use their device to scan into the venue.

SeatGeek also signed the New Orleans Saints in November, making the Cowboys the second team to opt out of the league-wide deal.

“The Dallas Cowboys organisation is always on the cutting edge, and it was critical that we select a ticketing platform that has the best technology on earth to power an incredible fan experience. SeatGeek provides that and more,” said Dallas Cowboys owner, president and general manager Jerry Jones. “We’re excited to truly partner with SeatGeek to shape the future of the industry together.”

SeatGeek will ticket all events at the 100,000-capacity AT&T Stadium, as well as events at Ford Center, a 12,000 seat facility located at The Star, the Cowboys complex in Frisco, Texas.

“The technology that SeatGeek had developed – from its rules-based engine to its fan-facing features – is unlike anything I have seen before,” said Dallas Cowboys vice president of ticket service and sales, Doug Dawson. “We’re thrilled to work alongside SeatGeek for years to come.”

As part of the NFL’s new open ticketing ecosystem the Cowboys will be able to use SeatGeek’s technology to integrate with other official league ticketing partners, selling verified tickets in more places than ever before.

Other events at AT&T Stadium and Ford Center will be able to use SeatGeek Enterprise’s open distribution to sell tickets directly to fans in places across the internet where they are already spending time.

SeatGeek recently partnered with Facebook to allow SeatGeek Enterprise clients to sell their tickets directly through the social network.

“The Dallas Cowboys are the pinnacle of professional sports, and we are thrilled to work with their innovative team to give one of the best fanbases in all of sports a better experience,” said SeatGeek co-founder Russ D’Souza. “We are excited to take a massive step forward in transforming the live events industry with this partnership.”

SeatGeek are confirmed in attendance for TheTicketingBusiness Forum on 17-18 April at Emirates Old Trafford.

Image: .sanden.