MoviePass owner HMNY has acquired movie listing and information service Moviefone from US telecoms firm Verizon.
The company, which began its life as an advanced ticket sales phone line, has developed into an entertainment news portal that provides film showtime information and connects users to ticket sales pages.
Through the acquisition, which was for an undisclosed amount, HMNY and MoviePass is gaining access to six million unique visitors, which will help the company expand its revenue platform through advertising and an increase in subscriptions.
“This natural alignment between MoviePass and Moviefone will help us grow our subscriber base significantly and expand our marketing and advertising platform for our studio and brand partners,” said MoviePass chief executive Mitch Lowe.
“Moviefone has been a go-to resource for entertainment enthusiasts for years, and we’re excited to bolster its presence and bring this iconic platform into the entertainment ecosystem of the future.”
Moviefone was purchased by AOL in 1999 for $388m and began linking to movietickets.com and later to Fandango for advance ticket sales.
“This investment in digital content expands MoviePass’s reach further into multiple Hollywood touchpoints,” said Khalid Itum, vice president of business development at MoviePass.
“We believe the acquisition will allow us to connect studios and brands with potential new subscribers, capture their attention, and convert them into paying subscribers. We believe Moviefone will also allow us to provide relevant and appealing content to moviegoers while simultaneously increasing the value of the Moviefone brand.”
Earlier this year, MoviePass, which now boasts upwards of two million users, announced it was selling as many as one in 10 tickets for many movies across US cinemas.
Image: MoviePass PR