Industry News

MoviePass expands portfolio with Flix Brewhouse

MoviePass has further expanded its portfolio after linking up with cinema-eatery-microbrewery Flix Brewhouse.

MoviePass is already fully integrated into the POS ticketing systems at all Flix Brewhouse theatres. Members can now use the service at the locations for additional benefits and features, including e-ticketing, in-app reserved seat selection, advance screening booking.

The announcement comes as MoviePass continues to expand its presence by focusing on partnering with exhibitors around the country. Flix pairs in-theatre dining with craft-breweries at every location.

“Like MoviePass, Flix Brewhouse is a progressive, tech-forward company and we’re thrilled they’ve decided to partner with us as we continue to gain ground in improving the theatre-going experience,” said Bernadette McCabe, senior vice president of exhibitor relations and business strategy at MoviePass.

“We love the in-house brewery and dining model they’ve pioneered, as it perfectly aligns with our mission to revamp the conventional approach of going to the movies.”

Flix Brewhouse is based in Round Rock, Texas and also operates locations in Iowa, Indiana, New Mexico, and the DFW metroplex, which is expected to open in April 2018.

MoviePass currently boasts over two million members, with additional theatres opening in Madison, Wisconsin and suburban Phoenix later this year. Flix Brewhouse expects total 2018 attendance of approximately two million, including MoviePass members.

Flix recently announced a $26m equity investment, which it expects will fuel growth to 11 locations and 95 screens by the end of 2019.

“Flix Brewhouse is bullish on the long-term future of experiential out-of-home entertainment, and we’re excited to work with the like-minded professionals at MoviePass to add more value to movie-going,” said Flix chief executive Allan Reagan.

“Our early result piloting full POS integrations with MoviePass has been a measurable uplift in same-store box office revenues compared to industry averages.”

Image: Logos + MoviePass PR image