Eventbrite is to further expand its global footprint through the acquisition of Spanish ticketing provider Ticketea.
Ticketea, founded in 2010, has processed tens of millions of tickets in more than 150 different countries and territories. With a significant presence in the concerts, festivals and theatre sectors, Ticketea said it became one of the most visited entertainment and cultural websites in Spain in 2017.
“Ticketea’s innovative approach to solving challenges for both event creators and seekers, including a robust discovery platform, has helped them achieve impressive brand equity and a strong leadership position in not only Spain, but the broader southern European market,” said Julia Hartz, chief executive and co-founder of Eventbrite.
“There is incredible synergy between our two companies from a business, platform, and brand perspective. We’re thrilled to welcome their talented team, who shares our core mission of bringing people together through live experiences, to the Eventbrite family.”
The union will further the momentum Eventbrite has seen since acquiring Ticketscript in January 2017.
Under the deal, Ticketea will further extend Eventbrite’s music portfolio, bringing festivals such as Arenal Sound, Viña Rock, Low Festival, and Dreambeach to its roster of customers.
Eventbrite’s festival clients already include Newport Folk Festival, Pitchfork Music Festival, Vrienden van Amstel Live, Tomorrowland Spain, Sonus Festival, BigCityBeats, and Rainbow Serpent.
Through its range of third-party integrations, Ticketea also helps sell tickets for prominent entertainment events and brands, including The Billy Elliot Musical, Cirque du Soleil, and Museo Nacional del Prado.
Javier Andres, co-founder and chief executive of Ticketea, who will join Eventbrite as Country Director of Spain and Portugal, said: “We have been building a significant market presence in Spain for nearly a decade and it’s exciting to be recognised by the global leader in event technology as they invest more heavily in our growing market.
“Joining forces brings tremendous value to our customers, who will now benefit from Eventbrite’s proven track record of innovation, global team, and deep resources. We look forward to extending the impact of both our team and technology far beyond country borders to the more than 180 countries and territories where their powerful platform gives rise to millions of events today.”