Industry News

Patriots go digital with Ticketmaster expansion

The New England Patriots has expanded its partnership deal with Ticketmaster for the firm to serve as the official ticketing marketplace for the NFL team at Gillette Stadium.

Under the agreement, fans will now be able to purchase and sell Patriots tickets on its website, while the franchise looks to transition to digital tickets.

“Ticketmaster’s technology enables us to offer more tickets than ever before to our fans and we’re excited to roll out this new platform when the 2018 schedule is announced,” said Jen Ferron, chief marketing officer for the Patriots. 

“Our renewed partnership also means that Patriots fans can reap the many benefits of Ticketmaster’s innovative digital ticketing system for all upcoming home games.”

By implementing digital ticketing through the brand’s partnership extension with the NFL, Patriots fans will experience a more seamless process to buy, sell and transfer their verified tickets for games at Gillette Stadium.

Fans can visit for a safe ticket buying experience once the NFL’s 2018 regular season schedule is released later this month.

“The New England Patriots are one of the most storied franchises in the NFL, and we’re proud to extend our partnership with them to bring the safety and convenience of digital ticketing to their fans,” said Greg Economou, chief commercial officer and head of sports for Ticketmaster North America.

“After the 2018 NFL schedule goes live, Patriots fans will have access to significantly more tickets than in previous years while enjoying the best ticket buying experience possible.”

Earlier this month, it was announced that the Detriot Lions had dropped the Flash Seats paperless digital ticketing system in favour of Ticketmaster for the 2018 season.

Ticketmaster currently operates the NFL’s official resale ticket exchange, as the league continues to foster an open ticketing market place.

The ticketing giant’s Presence venue software aids an ongoing plan to combine primary and secondary ticket sales into a single Ticketmaster NFL app.

Image: Bernard Gagnon