Industry News

Final World Cup sales phase sees high demand

More than 164,000 FIFA World Cup tickets have been allocated during the first 24 hours of the last-minute sales phase, which kicked off on Wednesday.

In this final phase, fans that want to head to Russia for the international football tournament are able to purchase tickets online in real time and on a first-come, first-served basis. The last-minute sales will be open until July 15.

Most of the tickets have been allocated to Russian fans with 87,902, followed by fans from Argentina (7,740), Mexico (6,598), Brazil (6,198), USA (5,780), Germany (5,181), Peru (3,799), Colombia (3,756), China (2,930), Egypt (2,370) and India (1,905).

On the website, fans will see a traffic light system to indicate ticket availability, which could change. This would be due to the launch of the official ticketing resale platform and the possible release of ticket inventories reserved for selected FIFA constituent groups.

Together with the start of the last-minute sales phase, FIFA Venue Ticketing Centres (FVTC) also opened in all 2018 FIFA World Cup Host Cities on April 18.

Initially, the FVTCs will only be a place for fans to collect tickets that they have purchased online at FIFA.com/tickets. As of May 1, fans will also be able to purchase tickets over the counter at the FVTCs, depending on availability.

Meanwhile, demand from England fans has been low, with a mere 30,711 tickets purchased with the start of the tournament only seven weeks away.

The low figures could be a result of previous clashes between Russian and England fans at the 2016 European Championship in France.

In addition, relations between Russia and Western nations have deteriorated of late, and particularly since the poisoning of former Russian spy Sergei Skripal in the UK last month.

US football fans, who have bought more World Cup tickets than every nation other than hosts Russia, have been warned about travelling to this summer’s event.

Image: Russia 2018