Industry News

Ticketmaster deal helps Broncos go digital

Ticketmaster has extended its partnership with the Denver Broncos as the NFL team looks to move exclusively to digital ticketing.

Under the agreement, the ticketing giant will also serve as the primary and secondary ticketing partner of the Broncos, providing fans with a secure marketplace to resell verified tickets.

The deal also includes ticketing for Major League Lacrosse’s Denver Outlaws and other events at Sports Authority Field at Mile High.

“The Denver Broncos have always prioritised using the best technology in order to provide the best experience possible for our fans,” said Mac Freeman, chief commercial officer for the Denver Broncos.

“By moving exclusively to digital tickets, Broncos fans will see a number of benefits, including a smoother entry experience and a safe way to buy and sell tickets. Ticketmaster has been a great partner for the past 17 years and we’re excited to bring this technology to our fans this season.”

The move to digital tickets means that Broncos fans will be able to access verified tickets on their mobile device, download them to a digital wallet, receive personalised event notifications and enjoy a streamlined venue entry.

When fans arrive to the stadium, they will be able to use their mobile device to enter the venue using simple tap-and-go technology.

Ticketmaster and the Denver Broncos began their partnership in 2001.

“The Denver Broncos have shown time and time again that their top priority is providing the best game day experience possible to their fans,” said Greg Economou, chief commercial officer and head of sports for Ticketmaster, North America.

“Under this new agreement, the Broncos will continue to do just that, as digital ticketing will bring top of the line technology to their fans. Ticketmaster is proud to continue our partnership with the Broncos, and we’re excited for the upcoming season.”

Image: Ticketmaster PR