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    Home»Industry News»ICC WC19 prices aimed at growing the game

    ICC WC19 prices aimed at growing the game

    News EditorBy News Editor26 Apr 20182 Mins Read Industry News
    ICC World Cup 2019 Growth
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    Ticket prices for the ICC World Cup 2019 have been set to help “grow the game” of cricket and deliver a “world-class event.”

    The International Cricket Council today confirmed the schedule and ticket prices of the international competition, which will be staged in England and Wales from May 30 to July 14.

    England will open the tournament at The Oval when they will take on South Africa, while Australia will launch their title defence on June 1 against the ICC Cricket World Cup Qualifier champions Afghanistan in a day/night match in Bristol.

    ICC Cricket World Cup 2019 managing director Steve Elworthy said: “The Cricket World Cup is the third most watched global event and has huge interest and appeal amongst cricket fans.

    “Our ambition is to grow the game and deliver the greatest ever cricket celebration and with that in mind we have very carefully developed our ticket prices. The prices have been tested with thousands of fans over the last six months, we have used external experts and consulted widely to ensure that they are good value vs other global sporting events.

    “The prices balance accessibility with delivering the investment required to deliver a world-class event. All revenue is invested back in the game to grow cricket.”

    Tickets for more than half of the group stage matches, around 80,000 tickets, will cost £20, while there will be 200,000 more tickets costing up to £50.

    For a family of four, it will cost no more than £52, while children’s tickets at every match will start at £6.

    Elworthy said: “Today’s announcement of the schedule is another important moment in the build-up to the ICC Cricket World Cup 2019 – the moment that the tournament comes to life for teams and cricket lovers across the world. This is the flagship event in one day cricket.

    “There are some fantastic head to head fixtures – England v Australia at Lord’s and India v Pakistan at Old Trafford as well as England v India at Edgbaston spring to mind. As organisers we can promise the teams and fans we will work hard to provide the perfect stage for this event.

    “Because of the UK’s diverse population, every competing team will also be guaranteed a ‘home crowd’ every time they play at some of the most iconic cricket grounds in the world.”

    Image: ICC

    Cricket Growth ICC ICC World Cup 2019 Popularity pricing Strategy
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