The International Ice Hockey Federation (IIHF) has smashed its sales target for the World Championship in Denmark, which kicks off later this week.

More than 300,000 tickets have been shifted for the event, which is what the IIHF had put forward as its sales goal.

According to the federation, no other sports event in Denmark has previously sold as many tickets.

The World Championship, to be hosted by Copenhagen and Herning, will be played between May 4-20.

Though the IIHF’s targets have been met, there are still tickets remaining for certain games at the Royal Arena in the capital city and at the Jyske Bank Boxen in Herning.

Henrik Bach Nielsen, president of the Danish Ice Hockey Association, said: “Nobody initially believed that we could bring the IIHF Ice Hockey World Championships to Denmark, but we did.

“Then nobody believed that we could sell 300,000 tickets, but we did that as well.

“The fact that we have managed to achieve this magic number before the start of the championship is fantastic, particularly when you consider that traditionally a large number of tickets are sold during the actual event.

“Now we are looking forward to the whole thing starting and being able to welcome the many Danish and international fans to Jyske Bank Boxen and Royal Arena, which are currently being transformed into two world-class ice hockey arenas.”

Image: Alexey Chernyadyev