Industry News

Tiqets focused on financial and cultural targets

Tiqets has targeted becoming the world’s biggest admission ticketing company after projecting continued exponential growth.

The Dutch firm, whose mobile app offers tourists a simple way to buy tickets for attractions and events, was recently named Ticketing Business of the Year at TheTicketingBusiness Forum Awards 2018 in recognition of its development since its foundation in 2014.

Having recently appointed travel industry veteran Ken Frohling as CEO Americas and raised more than $20m in funding in the last four years, Tiqets is clearly not resting on its laurels.

Maarten Raaijmakers, Tiqets’ co-founder and chief supply officer, told TheTicketingBusiness that the company is not just focussed on growth, but also on improving people’s lives by giving them easier access to attractions.

“We had a 100-per-cent top-line growth in 2016 and 2017, and that’s also projected for 2018 and 2019,” he said.

“We’re focusing on connecting 2,500 venues this year. We strive for a consistent user experience with instantly delivered, last-minute mobile tickets.

“We’re growing fast and won’t slow down until we’re the world’s largest admission tickets platform.

“Along the way, we’re trying to make the world a little happier by helping more people access culture and entertainment, more often.”

Tiqets’ technology enables consumers to use their smartphones to buy admission tickets for museums and entertainment venues. Consumers can then use those tickets just a few seconds later on their mobiles, without having to queue at the entrance.

It has come a long way in the last four years, with a presence in 45 cities worldwide and operations in Amsterdam, New York, Paris, Barcelona, Vienna and Rome.

Having turned an idea into a real-world success, Raaijmakers, who founded Tiqets with Luuc Elzinga and Christiaan Solcer, said perseverance has been the key. “Don’t give up,” is Raaijmakers’ advice to startups.

He added: “When we started it wasn’t easy. We learned a lot from our mistakes but always kept our focus: creating the most innovative and efficient curated marketplace for admission tickets.

“Every day we’re developing, strengthening, and enhancing our technology that’s removing all barriers to a museum or attraction visit.”

After so much hard work over the last four years, Raaijmakers was delighted to see Tiqets named Ticketing Business of the Year at TheTicketingBusiness Forum Awards 2018 at Emirates Old Trafford in Manchester last month.

“We’re very proud and honoured that we won the Ticketing Business of the Year Award 2018. It’s really a recognition of all the hard work of our entire team,” he said.

“It is a great get-together of industry experts and leading ticketing companies from all over the world. A fantastic networking opportunity and really useful to gather the latest trends and insights from the market.”