Fan activation solution Fan Manager has expanded its long-standing partnership with Tickets.com to include its CrowdConnect marketing solution.
Under the agreement, the ticketing technology company’s email marketing automation will be added to the Fan Manager platform.
Fan Manager is a multi-channel platform that enables customers to find, analyse, segment, and activate fans for increased revenue.
The integration adds value to the site as it enables customers to act on the millions of data points available to them on the Fan Manager platform and automatically generate highly personalised communications or recurring marketing activities from one dashboard.
“Fan Manager and many of our customers have long-standing partnerships with Tickets.com,” said David Melnick, chief executive of Fan Manager.
“The integration with their email marketing solution to the Fan Manager platform is a natural and welcome progression for both our companies. More importantly, it enables our customers to use their Fan Manager audience segmentations to quickly and easily communicate to their fans in a meaningful way.”
Tickets.com is a technology solutions provider to sports and entertainment properties, and the official ticketing provider of Minor League Baseball (MiLB) in North America.
Cloud-based CrowdConnect uses all the integrated fan data on Fan Manager to fuel customer marketing campaigns such as birthday triggers, email reminders, reactivation notices, and A/B testing.
The tool, which resides on the Fan Manager platform, includes email templates, segments, marketing automation, and calendaring.
“Our commitment to serving our clients’ patrons with safe and personalised experiences is driven, in part, through integrations of Tickets.com’s technology and expansive partnerships with great providers like Fan Manager,” said Bucky Heath, head of marketing and strategic partnerships at Tickets.com.
“By unifying these platforms together for the first time, we are providing next-generation data tools to help our venue partners gain new insights and build customised strategic marketing campaigns.”