League of Legends, the largest esport globally, has linked up with mobile-first ticketing, event management and audience engagement platform SquadUP.
Under the agreement, SquadUp will provide Riot Games, the developer and publisher of the game, with a mobile ticketing experience for fans attending events held at the NA LCS Studio in Los Angeles.
In addition, Riot Games will begin leveraging SquadUp’s ticketing platform for its 2018 League of Legends NA LCS Splits.
“We are thrilled to be working with SquadUP for our NA LCS ticketing starting this summer. Being able to offer an improved ticketing experience that is mobile friendly for our NA fans is very exciting for us,” said senior esports events coordinator at Riot Games, Steve Stagliano.
“We look forward to being able to connect with our fans in a more meaningful way, as well as getting additional insight into how they purchase tickets so we can always be improving the experience. Again, could not be more excited to be working with SquadUP this summer.”
In addition to offering a fan-friendly platform for buying tickets, Riot Games plans to experiment with shopping cart purchases, allowing fans to purchase tickets to multiple events in one transaction.
SquadUP offers a complete white-label integration for enterprise customers. The ticketing firm provides software to more than 600 customers including The New Yorker, American City Business Journals, The New York City Wine and Food Festival, and The Wall St. Journal.
Willie Litvack, chief executive and co-founder of SquadUP, said: “Working with the NA LCS will be a fun challenge. Riot has emerged as the foremost leader in the esports category and we’re thrilled to have the opportunity to work with them.”