Industry News

NewC aims to build on Danish success with European expansion

Football-focused full service provider NewC has opened up about its plans to expand beyond its traditional Danish market into the wider European region.

NewC, which operates Roboticket, has successfully established itself as one of the leading companies in its native Denmark when it comes to providing technology solutions to football clubs. Ticketing systems, loyalty programmes, POS and access control are among its range of services.

The firm already works with a number of high profile clients such as the Danish Football Association (DBU), Danish League Association and leading Danish club FC Copenhagen, but is keen to build on this with expansion into new markets.

Mikkel Skou, chief executive of NewC, compares the company to a football club when speaking about its ambitions, referring to the business as the “champion” of Denmark.

“We specialise in football and offer services for all things going on in a football club,” Skou said. “So, we offer ticketing platforms, but we ensure that all of the technology is working together to help the club run their business.

“We are the dominant company in our market in Denmark. We try to think like a football club, so we consider ourselves as champions in our country.

“If we were a football club and finished as champions, then we would go on to the Europa League or Champions League in Europe, and we are going to do that now.”

Skou also spoke about NewC’s depth of understanding in the football market and how this knowledge will support its expansion plans.

“The way we help our clients is not a matter of us being present all of the time,” Skou said. “We have a process that does take some time, but then it is online and clubs can access that without us being there, so it means we can work with clubs outside of Denmark.

“In the next year, I hope we will have opened in two new countries.”

Skou added: “We have a unique company and when people see from our case studies what we can do and the type of technology we can enable, we can deliver many different things, not just one or two services.

“We understand the DNA of their club, the environment they are running the business in and also how they work as an organisation.”

Main image: Erik Cleves Kristensen (Flickr)


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