Industry News

UEFA begins Euro 2020 ticketing recruitment drive

UEFA has begun the process of recruitment within its ticketing function to meet “a lot of new challenges” expected around Euro 2020, which will be staged in 12 different countries.

European football’s governing body is searching for a customer service operations manager, online sales promotion manager, web operations manager and web operations specialist with two years to go before the national team tournament.

24 nations will participate in Euro 2020, with the final and semi-finals to be played at London’s Wembley Stadium. Other games will be played in cities including Rome and Munich, as well as Baku, Azerbaijan, Dublin, Ireland and Bucharest, Romania.

Stefan Reubelt, ticketing sales and customer relations manager, said: “We gathered a strong team to deliver an extremely successful ticketing project for UEFA Euro 2016 and now we are working on the next step – bringing Euro 2020 to 12 different countries and getting our system ready for this.

“Besides the operational challenges we are also trying to keep up-to-date with technical developments.

“The new format with 12 venues in 12 different countries will of course bring a lot of new challenges, but also a lot of new opportunities.

“While in the past a lot of tickets were bought by the football fans living in the host country, in 2020 more football fans across the whole European continent will have the chance to see the tournament live in the stadia.

“For us, it means that we cannot simply replicate what we did in 2016, but we will bring our system and processes to another level, and add a little bit of creativity.”

The customer service operations manager will oversee the customer service operation supporting all fans that purchase tickets through our website.

The online sales promotion manager will develop strategies to target the right fans through the right online marketing tools.

Discussing the web vacancies, Reubelt said: “Until the final whistle of Euro 2020 we will have to set up and run various different web shops. One for fans in host countries; specific shops for fans of competing teams; a portal for fans to resell tickets; also portals for sponsors and other business partners.

“Although we have a powerful system, web shops do not appear by magic. We are looking for people used to setting up and running them, preferably in relation to ticketing.”