Ticketmaster’s Verified Fan technology has gone live in Australia for the first time in a move designed to protect people from touts.
The anti-scalping technology will be used in the country for a concert by Scottish band Snow Patrol at The Palais in August.
The platform asks those hoping to buy tickets to provide personal information, including their phone number, email and social handles. Verified Fan then assesses whether they are human, looking for clues like past ticket-buying history and social posts, and lets ticket-buyers know if they’ve made the cut.
Verified Fan launched in the UK in September 2017, with it being live in the US from the start of last year.
The service is used when artists show an interest in the feature and a registration page is created for fans to sign up for a special presale. They will be required to enter a host of information to verify their identity, then based on a fan score, people will get a code that they can use for a specific presale, preventing them from competing with bots to get the best seats.
In addition, facial recognition technology that will allow fans to enter events such as AFL Aussie rules matches and gigs without a ticket is also being trialed.
Ticketmaster Australia managing director Maria O’Connor said the “fan-first’’ technology would help limit the secondary ticketing market, which rips off consumers, according to PerthNow.
“This should be the first of many campaigns working with artists and promoters in the market to ensure tickets are going into the hands of genuine fans, and not bots or scalpers,” she said.
Image: Sam Durrant
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