Industry News

Atom Tickets brings The Rock on board

Social movie ticketing firm Atom Tickets has welcomed Hollywood star Dwayne ‘The Rock’ Johnson and his manager as its newest advisory board members and investors.

The pair, who are also co-founders of Seven Bucks Productions, will provide their expertise to the growing startup. Johnson, a former WWE fighter who has starred in a string of blockbusters, is joined on the board by his manager, Dany Garcia.

The board formed last year with filmmakers Steven Spielberg, J.J. Abrams, and Tyler Perry to serve as a resource to Atom Tickets.

“Dwayne has a unique and impressive connection with movie fans around the world who love going to theatres to watch his silver screen adventures. We’re honoured to have the opportunity to tap into his passion for the motion picture industry to ideate the possibilities,” said Matthew Bakal, co-founder and executive chairman of Atom Tickets.

“Dany is a global business strategy and marketing force that has a proven record of success along with her talented team of brand and marketing executives. We look forward to working with Dwayne and Dany to unleash innovation around the movie going experience.”

Seven Bucks Productions is a multi-platform production company that creates content for television, film, emerging technologies, and digital networks.

It is behind some of the biggest global blockbusters of the past year including Sony’s Jumanji: Welcome to the Jungle and New Line’s Rampage.

Johnson said: “We want this unforgettable experience to extend beyond just the film itself and start as soon as the ticket is purchased. Coming aboard with Atom Tickets creates an opportunity for us to add even greater value to the moving going event.

“We are not only deepening the connection with our fans and their movie going experience, but also revolutionising the business of ticket buying as a whole. The Atom Team is an amazing group of individuals, who like us, are purely focused on the audience first.”

Atom Tickets’ app offers moviegoers the opportunity to pre-purchase concessions online before arriving, make group bookings, watch trailers and read reviews.

Garcia said: “Atom Tickets is innovating the theatre-going space by delivering cutting-edge technology, producing thoughtful deliverables and facilitating community experiences in ways that have not been done before in our industry.

“By joining their advisory board, we’re excited to add our insight and storytelling skills to further harness their potential and transform how our global audience plans a night at the movies.”

Image: fmovies st