Paciolan, the ticketing, fundraising, marketing and analytics solution firm, has entered into a partnership with the Sioux City, Iowa, including the Tyson Events Center and Orpheum Theatre.

Tyson Events Center is a 10,000-seat entertainment venue hosting sports and music events, as well as serving as the home venue to United States Hockey League’s Musketeers and the Champions Indoor Football League’s Sioux City Bandits.

The Orpheum Theatre is home to the Sioux City Symphony and an annual Broadway series.

“We are excited to work with Paciolan, in partnership with the City of Sioux City, to provide a fantastic experience to the more than 300,000 fans that come through our doors each year,” said Spectra’s Erika Newton, General Manager of the Tyson Events Center and Orpheum Theatre.

“This change will allow us to provide the highest level of service to our community.”

Under the agreement, Paciolan will power ticket sales and account management capabilities for Siouxland-area fans of the Musketeers, Sioux City Bandits, and the arts.

The Tyson Events Center and Orpheum Theatre will implement Access Management, providing the organisations with a robust digital ticketing system that enables customers to purchase mobile tickets and easily gain access to the venue with their mobile device.

With Paciolan’s FanOne Marketing Automation, the Tyson Events Center and Orpheum Theatre will have the ability to personalise communications based on their customer’s preferences.

“We are excited to partner with Spectra Venue Management and the City of Sioux City to heighten the customer experience at the Tyson Events Center and Orpheum Theatre,” said Paciolan president and chief executive Kim Damron. 

“We look forward to working with Erika Newton and her team to enhance ticketing operations for their partner franchises and deliver marketing programs that will increase customer engagement.”

Image: Ammodramus