Cashless solutions provider tappit is to open four new offices as part of its global expansion, as well as hiring a new chief marketing officer.
The company will base its European offices in Manchester and London, while also taking to the US via Los Angeles, with an Australian office opening in Melbourne.
tappit has also appointed a new chief marketing officer, Jenni Young, who joins the company to lead its international marketing and events programme.
Young previously spent 20 years in marketing and digital communications where she worked with a number of ticketing and events brands, including ticketscript and Live Nation.
“Fans today pay a lot of money for their favourite events,” said Young.
“We want to ensure they get great value for money; not spend hours queuing, losing cash, or missing out on memorable moments. It’s a great time to become involved, as businesses realise they can constantly improve their customer offer – and event safety – by analysing spend and footfall data throughout their venues.”
tappit currently works with Creamfields in Hong Kong, Zando Cape Town 10s in South Africa and Emirates Airline Dubai Rugby 7s in UAE.
The cashless solution firm recently announced a new three-year partnership with English Football League club Bury FC that will see fans’ season tickets added to tappit’s cashless payment card.
This will enable quick and secure entry into the ground, while pre-loaded funds will enable faster transactions for cardholders in the club shop and food and beverage outlets.
Jason Thomas, chief executive of tappit, added: “We’re excited to expand our global presence to give us the platform we need to grow. No matter where you are in the world, the one constant is that fans are passionate and go to events to create fantastic memories.
“No one remembers the payment experience unless it’s a bad one, and by relieving this pain point, we’re looking forward to helping even more fans enjoy themselves without missing a moment.”
tappit will be showcasing its cashless solution for stadia and arenas at TheStadiumBusiness Summit 2018, held on 12-13 June at Emirates Old Trafford, Manchester, UK.