Industry News

Live Nation hits target with ScoreMore

Live Nation has acquired a majority stake in ScoreMore Shows, a Texas-based independent concert promoter and festival producer.

The firm promotes hundreds of regional shows, and oversees a roster of music festivals, including JMBLYA and Neon Desert Music Festival.

ScoreMore Shows currently promotes concerts throughout the southern United States and produces more than 200 events per year.

“We started ScoreMore as teenagers and friends simply booking the artists we loved and believed in. Our success is the by-product of a talented team of like-minded individuals working together to build something special,” said ScoreMore founder Sascha Stone Guttfreund.

“ScoreMore has been very fortunate over the years in having many clients and partners who have been and continue to be loyal to us. Most importantly, we would not be where we are today without our incredible fans in the state of Texas and beyond who have continued to support our events for nearly a decade.

The company also owns and operates three music festivals, including JMBLYA, a traveling hip-hop festival founded in 2013 which this year included sold-out stops in Dallas, Austin, and Houston; Neon Desert in El Paso; and Mala Luna Music Festival in San Antonio.

ScoreMore also recently partnered with J. Cole and Dreamville Records to help produce the inaugural Dreamville Festival, which is set to take place September 15 in Raleigh, North Carolina.

“Sascha and the ScoreMore team have a proven ability to form very early and long-lasting relationships with top talent, and their ground-breaking events, whether an intimate club show or a giant festival, really resonate with a diverse and passionate audience base, as well as with the leading artists that they present,” said Bob Roux, president of Live Nation US Concerts.

“This company is just getting started, and we are all very excited about their future, as we know what they are going to accomplish even greater things as part of the Live Nation family.”

Image: AB Gonzalez