Sunderland, which suffered relegation from the Championship this year, has targeted 20,000 season ticket sales to help bolster its player transfer budget for its first season in League One.
The club’s executive director Charlie Methven expressed his gratitude to fans following the sale of a further 1,000 season ticket sales in two days.
Following the boost in demand over the Bank Holiday weekend, there have now been 17,000 season tickets sold in total for the 2018-19 season.
“In short, more season cards sold will equal better players on the pitch,” Methven said.
In an effort to reach the target sales figure, Sunderland owner Stewart Donald has extended the early bird deadline.
According to Shield Gazette, Methven, said: “Stewart and I would like to thank the hundreds and hundreds of people who answered our call to arms and bought season cards over the Bank Holiday weekend.
“It is a fantastic start, but we still have a way to go over the next few weeks if we are going to meet our ambition to sell over 20,000.
“All we can ask is that those who have stayed away will decide to join us in our quest to make this club great again – there is no clearer statement of that intent than buying a season card.
“For our part, we are determined that the money committed by fans will be treated with great care, and that as much of it as possible will go to enable Jack Ross to build as strong a squad as possible over the next few weeks.
Sunderland, who were relegated from the Premier League in 2016-17, dropped down to the third tier League One this year following a poor season in the Championship where they finished bottom of the table.