Kanye West enlisted Dice, the mobile ticket and event discovery app, for his Project Wyoming launch party events in a bid to beat the touts.
By using Dice, Kanye wanted to ensure that tickets ended up in real fans hands instead of with touts who may have resold them on the secondary market for inflated prices.
The three events, which were launch parties for his latest album “Ye,” were held in Brooklyn, Miami, and Chicago. The tickets sold out within minutes, with tens of thousands of fans on a waiting list.
Dice uses its mobile technology to lock the tickets to a single account, making it harder for touts. Real fans can get a refund for their tickets if they are unable to attend, with their ticket going to the next person on the waiting list.
Fans who attempted to shift their tickets via social media found their accounts banned and the tickets resold to other fans, according to Music Week.
Last year, Dice expanded its service to the US after announcing its launch in California.
The company has spread its platform throughout the UK since it was founded in 2014, offering fans tickets for gigs, clubs and festivals.
Most recently, Dice bolstered its executive team with three new appointments to support its global expansion.
Image: Pieter-Jannick Dijkstra
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