Poor ticket sales have been widely cited as the likely cause behind the cancellation of Lost Lake Festival in Phoenix, Arizona.
The multi-day event, promoted by Superfly, was scheduled to feature top artists such as Imagine Dragons, The Chainsmokers, Nas, SZA and Janelle Monáe. The festival was scheduled to host more than 40 artists at Steele Indian School Park in Phoenix on the weekend of October 19-21.
While the reason for the cancellation has not been confirmed, the announcement comes after the long-running FYF Festival in Los Angeles was forced to cancel its 2018 event due to poor ticket sales.
Unlike FYF, Lost Lake, which was promoted by the same team behind Bonnaroo with AC Entertainment, has only been around for one year with its 2018 tickets only going on sale in April.
In the statement that confirmed the cancellation of the festival, the organisers assured fans that they would receive full refunds, including processing fees within seven to 10 days of the announcement.
When Superfly announced that Lost Lake was returning for a second year, co-founder Rick Farman said: “We created Lost Lake to be a platform for Phoenix’s creative community — musicians, visual artists, chefs and bartenders, crafters, lighting designers, yogis and dancers — to highlight and elevate the amazing local talent from around the Valley.”
Farman added: “The incredible fans that came together to support the experience overwhelmingly proved that Phoenix should have a national level festival of its own and we look forward to building off that to create a truly special event in year two.”
Last year’s festival drew more than 45,000 attendees over three days.
Image: Ville de Barcares