AEG Presents has outlined its plans for VR expansion after kicking off a series of virtual concerts with Oculus Venues.
The series began recently with a show by Vance Joy at Red Rocks Amphitheares in Colorado, with AEG and Oculus already setting several other dates.
“We wanted to see how we could bring live music to people beyond the actual event, beyond IRL. To do that, you’ve got to have an experience that is seamless and beautiful otherwise people will just tune out,” said AEG Presents’ chief digital office Brooke Michael Kain, according to Amplify.
Fans need an Oculus Go headset in order to watch the performances, which have also included a June 9 show by Nathaniel Ratelff & The Night Sweats at Forrest Stadium in New York.
The live shows can be selected through the venues app on the headset and watched from any location without being tethered to a computer or phone.
“They were absolutely gorgeous to watch. Everyone really enjoyed the experience that was watching including the artists and management,” Kain said of the first two shows.
“New technology isn’t for everyone and the artists that we chose from and that we worked with really loved and embraced it. They wanted to be part of the test,” Kain told Amplify.
“It has been a giant game of Tetris. A lot of it is timing. We’re trying to space them out to try to create a kind of consumer behaviour where they expect to see one every week or so.”