Industry News

BookMyShow set for international bow in West End 

BookMyShow has expanded into the international ticketing market with its critically acclaimed musical The King and I making its entry into London’s West End this summer.

After a successful production of Disney’s Aladdin, the Broadway-style musical in India, BookMyShow announced its first move into ticketing outside of the country.

BookMyShow’s association with Trafalgar Entertainment Group (TEG) will allow thousands of Indian tourists looking to travel to UK/Europe this summer to add The King and I to their itineraries and book their tickets for this masterpiece in advance.

“Millions of Indian tourists travel abroad each year and many of them are increasingly traveling to satiate their appetite for international entertainment, be it watching their favourite artist live, supporting their football team or to grab a bit of world class theatre,” said Albert Almeida, chief operating officer of non movies, BookMyShow.

“This is where we sensed an opportunity in fulfilling the need of our audiences that travel or who will travel should the entertainment be a draw.

“Our customers in India will now be able to get their tickets seamlessly for some of the biggest international events happening around the world be it live concerts, theatre or even sport.

“We are delighted to mark our entry into this new segment with the sale of tickets of our very own co-production of The King and I, one of Rodgers & Hammerstein’s finest works that the Trafalgar Entertainment Group is producing.”

The partnership between BookMyShow and TEG will also ensure a lot of the latter’s productions eventually travel to the sub-continent to reach a larger base of its consumers in Asia.

Co-producer for The King and I, Albert Almeida said: “BookMyShow has been working with partners across the world to bring some of the best entertainment experiences to India.

“While we are looking to bring this majestic production to our country in the near future, as co-producers we are also keen to work with leading production houses such as Trafalgar Entertainment to adopt some of their best practices to ensure our audiences here get the same world class experience that they would at Broadway or the West End.”

Images: BookMyShow PR