Dennis Rodman, the NBA legend, has been appointed as the head of business development for AnyTicket.com, a Houston-based ticketing firm.
Rodman, now 57, played for the Detroit Pistons, San Antonio Spurs, Chicago Bulls, Los Angeles Lakers, and Dallas Mavericks in the NBA. He also famously dated Madonna in the 1990s, and, as a friend of Kim Jong Un, was present at the recent Singapore summit between US President Donald Trump and the North Korean leader.
AnyTickets.com is a secondary ticketing website based in Texas, US, but also offers what it calls “once in a lifetime packages.” For example, people can purchase passes to shoot free throws with current and former basketball stars, as well as attend a Hollywood party as a VIP.
Marcus Stern, a partner in AnyTickets.com, said: “We are beyond thrilled to have Dennis as head of business development for AnyTickets.com.
“Dennis knows everybody from athletes to movie stars to (obviously) politicians and heads of state. That’s perfect because he will be handling the premium “once in a lifetime” experiences for the company.”
In his new role, Rodman will help AnyTickets.com to expand its offerings, build its affiliate programme, and attract new clients. The firm’s 2018 sales projections are approximately $100m, with sales for 24 months to be projected to be over $200m per year.
“Well, the coolest thing I’ve done lately, besides my recent trip, is that I’m part of a major corporation called AnyTickets.com – I’m the lead adviser of Business Development – these guys are a leader in event ticket sales, they invest in major events worldwide; Super Bowl, NBA, Final Four, every concert on the planet, Hamilton, you name it man – it’s a perfect fit for me, because I love sports and I love music,” Rodman said.