Sinemia has ramped up its subscription plan as the war of cinema ticketing memberships in North America heats up.

The Turkey-based movie ticketing firm has announced it will add an “affordable” family plan this week.

The holder can invite between two and six people, ranging from $8.99 to $89.99 per month depending on the number of cinema days and number of people added.

The Sinemia for Two plan will begin at $8.99 per month, down from $9.99 per month, which was previously offered.

“Since 2014, we’ve been the pioneer of product improvements in the movie ticket subscription area,” said Sinemia founder and chief executive Rifat Oguz in a press release. 

“Our mission is to give our users the best movie-going experience with sustainable pricing that benefits all parties in the movie industry.”

Sinemia has continued to separate itself from competitor MoviePass and last month revealed it will move away from using physical cards to purchase tickets. The company also unveiled its new $4.99-a-month movie ticket subscription plan, which covers tickets for one film per month.

The announcement comes shortly after AMC, another competitor, entered the subscription market. AMC Premiere A-List service will cost $10 more than MoviePass with customers able to see three movies a week in AMC theatres for $19.99-a-month.

In response, MoviePass last week revealed that some members will pay surge pricing supplements for high-demand films from July.

Image: CchrisS