Industry News

Live Nation to scale Red Mountain

Live Nation has acquired a majority stake in US concert and festival promoter Red Mountain Entertainment.

Red Mountain will continue to oversee all operations for its suite of events and projects, which range from concert promotions to festival promotion and production, as well as venue consulting. 

The core concert promotions business handles show bookings in venues ranging from amphitheatres and arenas to clubs and theatres, including exclusive venues The Wharf Amphitheater, Tuscaloosa Amphitheater, Brandon Amphitheater, and Iron City.

“From day one, our goal at Red Mountain has always been to bring fans’ favourite artists to town. As we took on bigger venues, talent, and events across the Southeast, we always stayed true to that mission, which is why we were excited about the opportunity to work with Live Nation,” said Gary Weinberger, president, Red Mountain Entertainment.

“As part of Live Nation, with my partners Jay Wilson, John Ruffino and our team, we look forward to bringing countless more shows and festivals to fans across the Southeast.”

Red Mountain is also involved in the production of music festivals throughout the Southeast of the United States including Sloss Music & Arts Festival, which the company co-owns with AC Entertainment and VMI, and has exclusive booking partnerships with Beale Street Music Festival in Memphis and Wildflower! Arts & Music Festival in Richardson, TX.

Red Mountain has developed a venue consulting practice, advising clients on venue planning and design, sponsorship development, premium seating packaging, marketing, venue management and operations, talent buying, concessions and merchandise sales.

“I have had the great privilege to have known Gary, Jay and John for many years now, and they are just terrific people who have built a tremendous concert business,” said Bob Roux, president, U.S. Concerts, Live Nation.

“Given their entrepreneurial approach to business, their personal relationships and their tireless work ethic, they will continue to grow and accomplish even more as we work along-side one another at Live Nation.”

Image: Michelle Stancil