Paciolan has signed and extended partnership deals with the University of North Texas and Rutgers University, respectively.

The ticketing, fundraising, marketing and analytics solution firm will officially go live with North Texas Athletic on July 1.

The 30,850-capacity Apogee Stadium in Denton, Texas, has seen its football team win 24 conference championships.

Paciolan enables the sale of more than 120 million tickets per year by powering over 120 college athletic programmes, more than 100 professional sports and arenas organisations, 75 performing arts venues, and several regional ticketing partners who serve hundreds of venues.

Under the agreement, the University of North Texas will employ Paciolan’s college athletics-tailored implementation of Salesforce and CRM administrative services, digital ticketing, and marketing services for a comprehensive solution to best serve the university’s Mean Green Sports fans.

“As we continue to search for ideas to streamline the customer service experience for Mean Green fans, we believe Paciolan provides the best solution,” vice president and director of athletics Wren Baker said.

“We want to make it as easy as possible for people to enjoy UNT athletic events, and Paciolan provides better synergy across all of our platforms and should be the most seamless system to help in that effort.”

Meanwhile, Rutgers has extended its long-term partnership with Paciolan to continue to leverage its ticketing, Salesforce CRM and marketing automation solutions, while working on advanced analytics solution.

The university will also implement Paciolan’s new integrated fundraising system, PAC Fund.

Rick Thorpe, Sr. Associate AD for External Affairs and Strategic Communications at Rutgers University, said: “As the modern-day fan evolves, it’s critical that we advance systems and strategies to maximise our ticketing efforts. Paciolan is embracing this evolution and their commitment to innovation will allow us to find and service the next wave of Rutgers supporters.”

Image: Roman Fuchs