Matt Cudworth, chief technology officer at Australian ticketing firm Ticketek, said ticketing has changed more in the past couple of years than it has in the last 30.
In keeping with the shift in the industry, he also said Ticketek’s partnership with MongoDB has “freed up the data” and allowed the firm to “move at pace.”
Ticketek linked up with the database-as-a-service firm in September last year and has since helped the ticketing firm transform itself into a platform and data business.
Every Ticketek ticket sale passes through an e-commerce platform backed by fully managed MongoDB databases on Amazon Web Services (AWS). The platform feeds a network of new real-time data integration and dashboards, providing insights into trends and ticket sales performance.
Cudworth told Diginomica that moving over to MongoDB has been the “key thing” that the firm has done over the last couple of years.
“Our transformation started about three or four years ago, and it had all the things that you’d normally see – the removal of the legacy environments, the uplift of the technology, move to the cloud. But I think particularly in the last couple of years we’ve benefited from that MongoDB environment, it’s really freed up the data and now we’re moving at pace,” Cudworth said.
“The biggest part of our business is now real-time data streaming. As part of that architecture we are moving data to our partners in real-time. We are delivering to the venues, the hirers, it’s a real ecosystem of data. I think we make a strong commitment to banish batch processing from the industry.”
Ticketek chose MongoDB primarily based on its ability to handle high demand at a fast pace for events such as the Commonwealth Games, which were most recently held in the Gold Coast, Australia.
Cudworth said his main focus has been streamlining and simplifying the environment.
He said: “In the modernisation we wanted simplification. If you think about the SQL environment, all those stored procedures, all that business logic that’s embedded down in my key data stores, that’s the piece I was trying to get rid of.
“I was trying to free up not only the data, but the business logic around it. That’s going to help us scale and keep things simple going forward. Mongo has effectively become our core system of record. It’s the order’s database. It’s kind of a perfect use case if you think about it, an order is a document.:
Image: Pxhere
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