Russian commercial bank Tinkoff has acquired a stake in event ticketing platform as it shifts into new markets.

As part of the agreement, will sell tickets directly via the online bank and mobile app.

In addition the bank itself will provide customers with special terms and “tailor made offers.” sold more than 4.3 million tickets in 2017, offering more than 3,500 events. The platform attracted a total of 70 million visitors, increasing revenues to around $115m (£86m/€97m)

“We are focusing on building out Tinkoff’s ecosystem as we seek to provide our customers with a range of daily services beyond financial and insurance products,” said Oliver Hughes, chief executive of Tinkoff Bank.

“The integration of Russia’s top ticket sales company into the platform will fulfil another daily customer need, this time in entertainment. This, in turn, strengthens our position in lifestyle services beyond banking.”

In addition to retail banking, Tinkoff’s supermarket ecosystem currently includes such business lines as Business, Investments, Insurance, Mortgage, Mobile (mobile virtual network operator) and the Travel platform for flight and rail bookings, hotel deals and car rentals.

The transaction will not entail any changes in’s existing personnel or existing operations. All of its employees and management will continue with business as usual, and all arrangements with partners and counter-parties will remain in effect.

Image: PXhere