Independent ticketing firm Moshtix has bolstered its management team and portfolio as it looks to drive expansion.

The Australian-based firm won ticketing rights for Melbourne’s new venue The Esplanade, in addition to signing similar agreements with the Australian Turf Club, Taronfa Zoo, Laneway festival and CMC Rocks festival over the past six months.

Chief executive of Moshtix, Harley Evans, told TheMusicNetwork: “These recent key client acquisitions in an ever-competitive marketplace show that the industry still values an expert partner that brings tailored solutions to the table rather than just a platform, and that has a strong engagement with the ticket buyer.

“The ATC and Taronga signings speak to the strength of the Moshtix brand and reputation outside of the traditional music venue and festival space.”

Australian Turf Club’s business relationship manager, Mark Hickey, said that these days the ticketing market is saturated with choice for venues and promoters.

He added: “What really stood out for us was Moshtix’s ability to truly understand our vision and be able to provide a technology, marketing and support structure that was tailored to us.

“Our thinking has been vindicated through increased pre-sales, automated data integration, and higher customer service levels since Moshtix were appointed.”

Meanwhile, the company announced Kevin Cooper would start the newly created role as head of marketing and innovation.

Cooper previously worked as the group marketing and customer technology manager at ALH Group, Australia’s largest pub group and Woolworths subsidiary.

Evans said: “Initially Kevin is focussed on re-inventing our own email and social marketing strategies while establishing a larger Melbourne Moshtix office.

“We have a long roadmap of digital initiatives we’re planning to deliver this financial year which I’m extremely excited about.”

Image: Moses