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Industry News

Detroit teams call time on paper ticketing

Detroit’s major sports teams are promising fans a “streamlined and convenient” experience after announcing plans for a digital-only entry system.

The NHL’s Red Wings and NBA’s Pistons said all PDF tickets, either printed or copied on a mobile phone will no longer be accepted as a method of entry at the 20,000-capacity Little Caesars Arena from the start of the 2018-19 hockey and basketball seasons.

In a message to fans, the two teams explained that a series of “positive” trials at sports events and concerts had convinced them to go all in with mobile ticketing via Ticketmaster. The added that the service “reduces the chance of fraudulent tickets, allows for convenient online transfer and re-sale of tickets, and provides a user-friendly platform for the online management of tickets”.

Ticketmaster’s website and mobile app also offer fans the chance to transfer or re-sell tickets.

Red Wings followers have been told to use the District Detroit App, while Pistons fans can use the team’s own app.

In a joint statement the teams said: “Guests are provided a streamlined and convenient experience, along with greater security when tickets are sold or transferred.

“Ticketmaster has built a user-friendly platform that is being utilised by fans in arenas and stadiums throughout the country. We’re excited to fully transition to the mobile ticketing process, and continue to provide our guests a world-class sports and entertainment experience.”

Image: NHL.com