Liverpool FC has apologised to fans as “unprecedented incoming traffic” led to its ticket platform crashing during a priority sale aimed at club members.

As the club builds up to the 2018-19 Premier League season, fans were eager to secure tickets on Thursday morning.

However, dozens of fans took to social media to express their disappointment and anger as they were kicked out of online ticket queues before the site crashed completely.

Some Twitter users claimed to have taken time off work especially to ensure in-demand tickets. Others questioned the point of their membership fees if they are not able to secure their seats.

One Liverpool fan on Twitter described the sale process as “the worst” ever, adding: “This morning’s LFC members’ sale is the worst I can remember. Can’t even get into the queue as the site is down.”

In a statement, Liverpool chief executive Peter Moore said the problems were “unfortunate” but resolved eventually.

“We sincerely apologise for the difficulties members encountered accessing the ticket sale,” he said

“Our vendor’s servers have undergone unprecedented incoming traffic, causing issues that many unfortunately experienced. The issue was resolved within an hour and the sale proceeded as normal.”

Image: Robert Cutts