Industry News

Ronaldo helps Juve to ticket sell-out

The record signing of Cristiano Ronaldo has helped Juventus to sell out season tickets for next season despite a major price hike.

Club officials were criticised when they announced an average price rise of 30 per cent across the Allianz Stadium. Last season a season ticket in the Curva Nord ranged from €540 to €1795. Now, the same tickets would cost between €595 and €2055.

However, the Serie A champions’ €112m (£100m/$130m) purchase of the Portuguese star from Real Madrid helped the club reach its target of 25,300 season ticket sales, plus 4,000 premium seats. The Turin outfit said 95 per cent of last season’s ticket-holders renewed, with the remainder sold to club members within hours of going on sale on Thursday.

Juventus will therefore not open a general sale of season tickets ahead of 2018/19.

“Such is the demand for season tickets this year that there will not be any phase of general sale for season tickets,” a statement on the Juventus website said.

Juventus’ average crowd in 2017/18 was 39,300, which is just less than 95 per cent of the Allianz Stadium’s 41,500 capacity and down 1.5 per cent on the previous season. Juventus had the fourth highest average attendance behind Inter, Milan and Napoli.

According to Sky Sport, Juventus’ expected income for this season’s tickets is around €30m.

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