Industry News

Best Union brings global brands into VivaTicket fold

Best Union has continued the unification of its subsidiaries under the VivaTicket brand as it announced a new global website and the rebranding of its Enta Australasia business.

The common VivaTicket website will provide information on the global company and the range of ticketing and CRM software solutions and services that the group provides in its various markets. The move comes a month after Best Union delisted from the stock exchange after 10 years of trading.

In Australasia, VivaTicket will now undertake all the former Enta Australasia’s business operations in Australia and New Zealand. Best Union acquired a 100-per-cent stake in Enta Australasia in October 2016, with the company citing its eagerness to add Australasia to its established operations in UK, US, Italy, France, UAE, Singapore and China.

Speaking about the rebrand, John Godwin, VivaTicket managing director – Australia, said in a statement: “We have been a part of the Best Union Group since October 2016, which is a global organisation selling over 500,000,000 tickets per year across more than 40 countries.

“As, prior to now, we operated under a range of different company names, the rebranding is a key step in the continual international collaboration to enhance our local delivery of solutions and enjoy the benefits of a talented global team.”

Godwin said that the unification will enhance local operations to help clients, adding: “VivaTicket will continue to partner with [clients] to implement solutions to grow revenues and benefit from the efficiencies created by our ticketing and CRM solutions and services.

“We are also in the process of updating all the BOS and Enta ticketing and CRM solution collateral to enhance and elaborate on the content provided in the new website.”

The rebranding follows a period of significant growth for the global ticketing company after it secured ticketing agreements with the Eiffel Tower in Paris and Spanish football giants Barcelona.

Commenting on the ticketing contract with the Eiffel Tower, VivaTicket chairman Luca Montebugnoli said: “(This) is an important step towards the definitive leadership in cultural market in France.”

Best Union/VivaTicket were the winners of this year’s Campaign of the Year Award at TheTicketingBusiness Awards for their work on Vasco Rossi at Modena Park

Image: Kellie Jane