Industry News

Rooney’s DC United agree tix deals with fan groups

Wayne Rooney’s new MLS club DC United has agreed distribution agreements with two fans groups after protests dogged the first home game at their new stadium.

Groups LaBarra Brava and District Ultras were left angry after the Washington DC team entered into an exclusive ticketing partnership with their rivals, Screaming Eagles, in February. Under the terms of that deal, the group was able to buy tickets for home matches en masse for below market value and resell the tickets to members.

While the club seemed to have identified Screaming Eagles as the group that could solely build a supporter culture, its rivals were unhappy and held a protest during the club’s inaugural match at 20,000-capacity Audi Field earlier this month.

In a statement, DC United said all three supporters’ groups will be present at its second-ever match at Audi Field against New York Red Bulls on Wednesday and for the remainder of the 2018 season.

“DC United are one big and growing family,” said Jason Levien, the club’s chief executive.

“The Screaming Eagles, La Barra Brava and the District Ultras have encompassed the ‘all welcome, all united’ spirit since their inceptions. Having their leadership at Audi Field is a tremendous boost.

“It remains DC United’s priority to include every member and group in our incredibly diverse fanbase. This is another important step for the club as we enter a new and exciting chapter at Audi Field.

Oscar Zambrana, La Barra Brava founder, said: “As a result of the commitment and hard work of DC United and their supporters, La Barra Brava is excited to bring our passion, voices and energy to Audi Field, as it becomes the most intimidating stadium atmosphere in MLS for our opponents. Our focus is now 100 per cent in helping DC United win championships.”

Image: DC United (Instagram)