Industry News

Tappit partner Bestival targets cashless future

Bestival has outlined plans to go completely cashless after signing a deal with tappit that will see its visitors able to use payment wristbands for the first time.

Festivalgoers at both Bestival and Camp Bestival will be able to pay for items such as drinks and food via their tappit wristband. Bestival hopes that, during the course of the three-year deal, the roll-out of the wristbands and cashless payment will reduce queuing times for users and other visitors at the Dorset event.

Organisers hope the tappit wristbands will also give them valuable insight into the habits of festivalgoers, thus enabling them to enhance the customer experience in the future.

“Bestival has always been about escapism, creating an otherworldly wonderland, where you can leave all the stresses of real life behind”, said Bestival co-founder Rob da Bank.

“We think tappit’s wristbands can be a big part of that, reducing queues and hassles and making things a bit more care-free for festivalgoers.

“They also give us the sort of real-time data insights that can help us with a lot of things like crowd management. We eventually foresee it all going totally cashless, which will make the whole Bestival experience even more easy going for everyone.”

Tappit is already used by Emirates Airline Dubai Rugby 7s, Birmingham City Football Club and Creamfields.

Chief executive Jason Thomas said: “The process of going cashless isn’t as costly, complicated or time-consuming as people may think. Working at a strategic level with Bestival, we’ve been able to establish a cashless payments infrastructure in less than a month.

“Event owners using tappit benefit from a proven return on investment, improved customer satisfaction and greater business insight. We’ve worked with major events all around the world and we are looking forward to bringing this experience to two of the UK’s leading festivals.”