Asia Pacific-focused TEG has rebranded its TEG Rewards online research business as ‘TEG Insights’ in a move that it believes will better reflect the changing market.

The firm, which specialises in ticketing, live entertainment and data analytics, said the new brand will allow the business to work more closely with its other divisions, TEG Analytics and TEG Digital.

TEG Rewards began life in 2007 and, over the past decade, has featured around 2.4 million people in consumer panels. In return for their participation, the members have shared rewards worth more than $10m (£7.6m/€8.5m).

In addition, the business has rolled out over 10,000 campaigns and worked with hundreds of clients, dealing with more than 320 million emails in the process.

Geoff Jones, chief executive of TEG, said: “The rebrand to TEG Insights is the final piece in TEG’s strategy to activate the insights drawn from Australia’s largest consumer research panel of one million people and to integrate with our powerful data analytics and digital marketing capabilities.

“The consumer panels and surveys remain the bedrock of the insights business, but the way we are augmenting these insights with other, larger data sets means the term ‘research’ is changing rapidly.”

Andrew Reid, who currently serves as general manager of TEG Analytics, will now also take on responsibility for TEG Insights.

Jones added: “TEG Insights is now at the heart of a dynamic group of businesses leveraging advanced technologies across ticketing, live entertainment, data and digital.”

IMAGE: TEG/Nainoa Shizuru