Industry News

TickPick adds seat view function with Rukkus deal

No-fee ticketing marketplace TickPick has enhanced its service by acquiring a “significant portion” of the assets of Rukkus.

A venture capital-backed company, Rukkus operates as a ticket inventory aggregator that allows users to search for ticket buyers tailored to their interests and pinpoint tickets based on value.

US-focused Rukkus has dealt with more than 300,000 total customers over its lifetime, generating over one million site visitors and achieving more than one million app downloads.

The deal will grant TickPick access to Rukkus’ high-definition 360-degree views of hundreds of sports and entertainment venues, offering users the chance to see what their view would be like if they purchased a ticket for a certain seat.

The viewing solution is fully optimised for mobile and will be integrated into the TickPick platform.

TickPick said users of the Rukkus app and website will also be transitioned to its own platform for an “optimal user experience”.

Brett Goldberg, co-chief executive of TickPick, said: “We’re continuing our growth path by making smart acquisitions, developing partnerships, and constantly improving our technology for the industry’s best customer experience.

“Rukkus brought in several hundred thousand valuable customers, and they also built a very impressive seat-view capability that is much more immersive than the ‘virtual’ views offered by many of our competitors.

“This purchase and our recent acquisition of established player Razorgator are part of our customer growth strategy and our focus on refining our tech to remain the premier site to buy sports and entertainment tickets.”

Image: Rukkus