Industry News

Low demand for England Test match

Edgbaston officials believe more than 20,000 tickets could remain unsold for the opening two days of the first match of England’s Test series against India.

The 25,000-capacity cricket ground in Birmingham has expressed concerns that both days one and two of England’s Test will see as many as 10,000 empty seats.

According to the Guardian, Warwickshire officials have put it down to a Wednesday start, and believe the ground is unlikely to be close to capacity until Friday and Saturday.

Figures for this week at Edgbaston highlight the challenge of marketing midweek Test cricket outside London.

Edgbaston is set to be one of the five venues to host the high demand Ashes series, along with Lord’s, Headingley, Emirates Old Trafford and the Oval.

The Ashes will be held between late July and mid-September 2019, with England’s Test cricket venues to allocate tickets by public ballot for the first time.

Meanwhile, India ended the one-off warm-up game in Chelmsford one day early, which meant Essex had to refund more than 2,000 tickets.

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